Quick : when digital transformation optimizes the customer journey in fast food

CASE STUDIES

QUICK
BUSINESS CASE

DIGITAL TRANSFORMATION FOR THE FAST-FOOD INDUSTRY: INIBAR OPTIMIZES THE QUICK CUSTOMER EXPERIENCE

Challenges

Digitizing the restaurant customer experience

Improve drive-through efficiency

Streamline the order-taking and payment process

Guarantee consistent installation and deployment

Risks

When implementing these new solutions, a number of challenges were identified: integration with existing systems, training of on-site teams, maintenance and reliability of the new technological infrastructures, and management of installation times and costs.

The challenges and stakes of the digital transformation of a fast-food chain such as Quick

Quick's need for technological modernization

Quick, a historic player in the fast-food sector in France, is facing major challenges linked to the fluidity of its service and the optimization of the customer experience. With an increase in drive-through and restaurant traffic, the company has identified the need to modernize its technological infrastructures in order to meet consumer expectations.

Inibar’s approach to optimizing the Quick customer experience

Inibar deployed an integrated approach, offering advanced digitization of the customer journey, from order-taking to payment, in restaurants and at the drive. The installation of the drive lane and in-restaurant equipment has significantly reduced waiting times and improved service fluidity.

Solutions to optimize drive-thru service and digitalize restaurant operations

Inibar has deployed innovative digital solutions for Quick to ensure a smoother, more efficient customer experience. The installation of intuitive ordering kiosks in restaurants has accelerated and simplified the ordering process, while the implementation of an optimized system for managing drive-thru orders ensures a faster, more structured service. Improved payment systems have also contributed to a faster, more secure experience for customers. To ensure optimum adoption of these new technologies, on-site teams have received appropriate training and support.

Analyzing Quick's values to select the right technology solutions

The implementation of these solutions was based on an in-depth analysis of Quick's values and needs, enabling Inibar to select the most appropriate technologies. Thanks to this deployment, the chain has been able to significantly improve the customer experience while optimizing the management of its operations. Strict compliance with the deadlines and technical requirements defined by Quick was a priority throughout the project. The result is an enhanced customer experience, with lintuitive, ergonomic interfaces facilitating every stage of the purchasing process. By 2024, 30 restaurants had been equipped with these solutions, and around 34 new installations are planned for 2025, confirming Inibar’s commitment to innovation in the fast-food sector.

IN CONCLUSION

An essential technological transformation for fast food through the example of Quick

Optimizing digital infrastructures is a key challenge for fast-food chains wishing to offer a smooth, efficient customer experience.

The collaboration between Quick and Inibar shows that the integration of digital solutions is not simply a technological upgrade, but a genuine strategic lever for improving customer satisfaction and operational efficiency. By ensuring rapid and efficient installation, while guaranteeing tailor-made technical support, Inibar was able to meet Quick's expectations and lay the foundations for a successful digital transformation.