Celio: successful digitalization in the retail sector

CASE STUDIES

GROUPE CELIO
BUSINESS CASE

TAILOR-MADE SOLUTIONS FOR SUCCESSFUL DIGITALIZATION IN RETAIL

Challenges

Maintaining operational efficiency while modernizing stores

Adapting processes to the rapid digitization of retailing

Minimize sales disruptions

Risks

When implementing the new information system, Inibar Services faces several significant challenges: investment in new technologies; cybersecurity; supply chain disruption; rapidly changing trends and the impact of local regulations.

Context of the company's digitalization

Inibar Services helped Celio (1,330 stores worldwide) solve its challenges. Celio is a leading men's ready-to-wear retailer. In an ever-changing fashion market, Celio sought to optimize its store operations through improved operational maintenance, efficient management of openings, closures and remodeling, as well as an equipment migration project. Inibar Services, with its solid experience, was selected to support Celio in this transformation.

Inibar Services' approach to supporting the digitalization of a major retailer like Celio

Inibar Services has adopted a holistic approach that integrates strategic planning, operational execution and ongoing support. By acting as a single point of contact, Inibar simplifies communication flows and coordinates all activities, ensuring seamless management.

Modern digital solutions integrated by Inibar Services at Celio

Inibar Services provides proactive infrastructure maintenance, enabling uninterrupted operation and increasing equipment durability. In addition, Inibar efficiently coordinates Celio store opening, closing and remodeling projects, ensuring that each transition runs smoothly. Inibar also manages the migration and upgrading of stores' technological equipment, integrating modern solutions that enhance operational efficiency and the customer experience.

Value analysis: digitalizing retail while preserving brand identity

The improvements brought about by Inibar Services translate into lower operating costs, higher customer satisfaction and improved sales performance.

IN CONCLUSION

The challenge of digitalizing the retail sector

The digitalization of retail is a major challenge for ready-to-wear brands, to remain competitive in a constantly evolving market.

The business case of Celio and Inibar Services demonstrates that a comprehensive and thoughtful approach is essential for a successful digital transformation. The improvements made by Inibar Services have enabled Celio to reduce operating costs, increase customer satisfaction and improve sales performance, while retaining the essence of the brand's values. However, the digitization process also entails risks: initial investments in new technologies can be high. There is also the need to ensure the security of customer data, minimize disruption to digital services and comply with local regulations, which must be taken into account and managed appropriately.